Prefeitura de Fazenda Rio Grande – proposal

Campaign concept and visual system created for Fazenda Rio Grande, covering both online and offline communication.

Overview

Campaign proposal developed for the Prefeitura de Fazenda Rio Grande, focused on creating a clear, accessible and people-centered communication system.

The concept was designed to work consistently across digital and offline media, reinforcing the city’s public communication with a more contemporary and recognizable visual language.

Industry

Government / Public Communication

Services

• Art Direction
• Campaign Design
• Visual System
• Social Media
• Offline Media
• Digital Communication

My Role

I was responsible for the art direction and visual development of the campaign proposal, creating the key visual, graphic system and its adaptations across different formats.

The project was developed as part of my work at Trade Marketing.

The Challenge

The goal was to create a flexible campaign capable of communicating public services, infrastructure and everyday improvements in a simple and direct way.

The visual concept needed to feel approachable while maintaining the credibility of institutional communication.

Campaign Concept

The campaign was built around the idea “O jeito simples de fazer bem feito”, using circular graphic elements, photography and a blue-green palette to create a consistent visual identity.

The system was designed to adapt easily to different messages, audiences and communication channels.

Online & Offline Media

The visual system was applied across social media, digital pieces and offline communication, ensuring consistency between different touchpoints.

The campaign structure allowed the same concept to scale from individual posts and carousels to broader institutional materials.

Outcome

The final proposal presented a cohesive and scalable campaign system, combining accessibility, visual consistency and institutional clarity across online and offline media.

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