Partiu Opinar

Overview

Partiu Opinar is a digital survey platform by IRG Pesquisas that connects people’s opinions with opportunities to win prizes. The project brings this proposition to life through a distinctive visual identity and accessible digital communication.

The Challenge

Make survey participation feel inviting and rewarding while maintaining the credibility of an established market research company. The brand needed to communicate both the value of individual opinions and a clear reason to participate.

My Role

I developed the visual identity and art direction, extending the brand across website layouts and social media communication. My work connected the core identity with a consistent visual language for launch and promotion.

Creative Direction

The creative concept centers on a simple idea: your opinion has value. Speech bubbles represent dialogue and participation, while expressive photography and reward imagery make the platform’s proposition immediate and engaging.

Visual System

Blue establishes a connection with trust and research, while orange adds energy and highlights calls to action. Bold typography, speech bubble graphics and flexible framing elements create a recognizable system across digital formats.

Applications

The identity extends across responsive website layouts, social media carousels and promotional assets. Each application balances clear messaging with visual impact, introducing the platform and guiding people toward participation.

Outcome

A cohesive brand and digital presence that gives Partiu Opinar an approachable personality while reinforcing its connection to IRG Pesquisas. The system provides a consistent foundation for communicating the platform, promoting participation and supporting future campaigns.

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