IRG PESQUISAS

Rebranding a research company through a stronger, more contemporary and data-driven visual identity.

Overview

IRG Pesquisas is a Brazilian research and strategic intelligence company focused on transforming data, public opinion and social behavior into insights for better decision-making.

The project involved the redesign of the brand’s visual identity and digital communication, creating a more contemporary, credible and distinctive system capable of reinforcing IRG’s positioning in the research and data sector.

Industry

Research / Data Intelligence / Public Opinion

Services

• Brand Redesign
• Art Direction
• Visual Identity
• Social Media Design
• Digital Branding
• Visual Systems
• Content Design
• Creative AI

My Role

I was responsible for the creative direction and visual redesign of the brand, developing a more consistent identity system and translating it into digital communication.

My work included defining the visual language, color hierarchy, typography, graphic elements, image direction and modular layouts for social media.

I also incorporated AI-assisted workflows into the creative process, especially for image development, visual experimentation and campaign production, allowing the brand to maintain a high-volume content output without losing consistency.

The Challenge

The main challenge was to reposition IRG visually without losing the credibility and analytical character expected from a research company.

The previous communication needed a stronger sense of hierarchy, consistency and differentiation. At the same time, the new identity had to support very different types of content — from institutional communication and social topics to methodological explanations, political research and data-driven insights.

The new system needed to communicate:

• credibility
• intelligence
• neutrality
• precision
• innovation
• social relevance

Brand Redesign

The redesign strengthened the brand around a more confident and recognizable visual system.

Deep blue became the primary foundation of the identity, reinforcing trust, intelligence and authority, while orange was used as a high-impact accent color to bring energy and emphasis to key information.

The graphic language was built around bold typography, geometric structures, clean layouts and visual contrasts capable of supporting both analytical and institutional communication.

Visual System

A flexible visual system was created to accommodate different formats and editorial needs.

The layouts combine strong headlines, structured information blocks, photography, data-inspired graphics and recurring brand elements to create a consistent visual rhythm across the brand’s communication.

This approach allows different campaigns and subjects to feel visually connected even when the content changes significantly.

Social Media & Content Design

The social media redesign transformed technical and strategic subjects into more accessible visual narratives.

Topics such as public opinion, research methodology, democracy, social behavior and decision-making were organized through clearer hierarchies, more direct headlines and stronger visual storytelling.

Carousels and individual posts were designed as part of the same system, allowing the brand to communicate both quick insights and more complex educational content.

Creative AI Workflow

AI tools became part of the production workflow, supporting concept development, image creation and visual exploration.

This made it possible to develop more ambitious compositions and campaign imagery while maintaining the brand’s visual direction and accelerating production.

The technology was used as a creative production layer, always guided by art direction, brand consistency and communication objectives.

Outcome

The redesign resulted in a stronger, more cohesive and contemporary identity for IRG Pesquisas.

The new system gives the brand greater visual recognition across digital channels while providing a scalable framework for campaigns, institutional communication and educational content.

More than a visual update, the project created a clearer connection between IRG’s core product — data and intelligence — and the way the company communicates its expertise.

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