Câmara Municipal de Colombo

Overview

Câmara Municipal de Colombo is the legislative institution of Colombo, Paraná, responsible for representing citizens, debating local issues and making public information accessible to the community.

The project focused on redesigning its social media presence, creating a clearer, more contemporary and consistent visual system for institutional communication.

The goal was to make legislative information easier to understand while bringing the institution closer to citizens through a more accessible digital language.

The Challenge

Public-sector communication often involves complex information that needs to remain accurate while being quickly understood across social media.

The challenge was to create a visual system capable of organizing different types of content — from legislative projects and public sessions to services, announcements and educational posts — without losing the credibility of an official institution.

The new system needed to communicate:

• clarity
• accessibility
• credibility
• proximity
• consistency
• contemporary public communication

while avoiding an overly formal or bureaucratic visual language.

My Role

I led the visual redesign for the Câmara’s social media communication, defining the art direction, graphic language, layout system and information hierarchy.

My role included creating modular templates for different types of institutional content, establishing visual consistency across posts and carousels, and translating complex public information into clearer and more engaging digital communication.

Visual Language

The redesign introduced a cleaner and more contemporary visual language based on strong typography, large information areas, institutional colors and flexible graphic compositions.

The system combines photography, graphic shapes, illustrations and clear typographic hierarchy to make each piece easier to scan and understand.

A modular structure allows different subjects to coexist within the same identity while maintaining a recognizable visual presence across the Câmara’s digital channels.

Social Media System

The social media system was designed to work across individual posts, informational campaigns and multi-page carousels.

Layouts use consistent grids and content hierarchy to guide users through information naturally, transforming topics such as laws, projects, public sessions and citizen services into more approachable visual narratives.

This modular approach also makes the system easier to expand and adapt to new communication needs.

Digital Communication

Beyond visual consistency, the redesign focused on improving the way institutional information is presented.

Content was structured to create clearer entry points, stronger headlines and more direct visual storytelling, helping citizens quickly understand what each publication is about and encouraging interaction with the Câmara’s digital services.

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