Overview

Pickletainment is a brand created to transform pickleball into an engaging experience that combines sport, entertainment and community. The project goes beyond designing a logo, establishing a complete visual ecosystem capable of supporting tournaments, events, digital communication, merchandise and branded experiences.

The Challenge

The objective was to create a brand that could represent the fast-paced and highly social nature of pickleball while standing apart from traditional sports identities.

The system needed to communicate:

• energy
• accessibility
• community
• movement
• entertainment
• premium event quality

without relying on conventional sports branding clichés.

Visual Language

Beyond the logo, the project introduces a complete graphic language based on geometric forms inspired by movement and player dynamics.

The system includes:

• custom graphic patterns
• dynamic compositions
• branded avatars
• illustration style
• event graphics
• iconography
• environmental branding

Together these elements allow every touchpoint to feel unmistakably Pickletainment.

Typography

TT Firs Neue was selected as the primary typeface for its contemporary geometric construction and excellent readability across print and digital environments.

Its versatility supports everything from bold event communication to editorial layouts and interface design.

Color System

A vibrant palette reinforces the energetic personality of the brand.

Primary colors combine deep purple with bright turquoise, complemented by vivid accent tones that evoke movement, fun and competition.

The palette was designed to maximize visibility across sports environments, apparel and digital media.

• Compartilhar

• 
• 
• 
• 
• 
•